The Perfect Product Detail Page to Maximize Purchases
Updated: June 9, 2023 Have you ever considered those moments when you’ve purchased something that was almost too easy to buy? The value offered, the emotional appeal, the trust, and the user experience...
View ArticleWhy Focusing on ROAS Will Hurt Your Ecommerce Business
When measuring the success of an ecommerce ad campaign, what is the first metric marketers inspect? Return on ad spend— also known as ROAS. It’s a marketing buzzword, so popular in fact that it’s...
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The Perfect Ecommerce Category Page to Increase Conversions
Now more than ever, shoppers are moving away from retail stores in favor of online shopping. This means your ecommerce store is facing tremendous opportunities for growth… but it also means that...
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7 Non-Product Pages to Optimize for Higher Conversions
In the ecommerce world, we often spend most of our time optimizing product pages and checkout pages. Afterall, that is where the sale happens, right? That is technically correct, but this hyperfocus on...
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How to Build a Website That Reflects Your Core Values
The first thing a potential new customer does when they hear about your company is look you up online. Clearly, websites are a requirement for businesses in this day and age. But just having a website...
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Forget Best Practices: Great Websites are Created Through User Experience...
Many businesses rely on best practices out of necessity when they’re first starting out… but best practices aren’t necessarily the best methods for your brand. There are so many resources out there...
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Responsive Ecommerce Web Design, Demystified
SEO. Social media marketing. Audience engagement. A lot of buzzwords have made their way into the marketing lexicon this century. And we’re not done yet. If you haven’t yet, now’s the time to add...
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WHY MARKET RESEARCH IS YOUR KEY TO ECOMMERCE SUCCESS
Here at Metacake, we’re always coming up with new ideas. We even have a division called Metacake Labs, where we research, test, and validate new ideas to our hearts’ content. If you’re considering...
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THE 3 PHASES OF UX RESEARCH: YOUR KEY TO EFFECTIVE UX DESIGN
In the world of ecommerce, customer experience is king. Whether you call it UX, user experience, or customer experience, it all boils down to how customers interact with your brand, products, and...
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HOW TO PROJECT PLAN ESSENTIAL ROLES FOR YOUR WEBSITE REDESIGN
Redesigning your website is no minor undertaking — and before you get started, it’s important to get the right people in the right roles for the project. Important note: In a corporate setting, this...
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